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Introduction

LinkedIn for Workflows brings LinkedIn directly into your CRM. Automate connection requests, messages, profile searches, and post engagement while running two-way chat with your connections.

LinkedIn for Workflows Overview

LinkedIn for Workflows embeds LinkedIn directly in your CRM and Automation Workflow Builder. It allows you to:

  • Automate outreach actions such as connection requests, messages/InMail, comments, and reactions
  • Run two-way chat with your LinkedIn connections
  • Enrich contact and company profiles with search and profile retrieval

This integration makes prospecting, follow-ups, and relationship management highly personalized — and keeps everything inside your CRM.

Important: Not a Mass Outreach Tool

LinkedIn for Workflows is designed to automate standard LinkedIn behavior, not to send mass or bulk messages. To stay within LinkedIn’s terms of service and avoid account issues:

  • Follow platform-imposed rate limits (see below)
  • Always space out actions and simulate natural, human timing
  • Use personalization and context in your outreach

Accounts that exceed safe thresholds may be automatically disconnected.

Rate Limits

LinkedIn imposes limits to ensure genuine engagement and prevent spam. Typical ranges by account type include:

  • Connection Requests: 80–100 per day, ~200 per week (paid accounts)
  • Profile Visits: 80–100 per day (Premium), up to 150 (Sales Navigator)
  • Company Profile Views: 80–150 per day depending on account type
  • Search Results: up to 1,000 profiles per day (2,500 with Sales Navigator)

Workflow Actions are further limited to 30 requests per minute per action.

Conversations

LinkedIn for Workflows supports two-way messaging so you can manage LinkedIn communication directly in your CRM:

  • 2-Way Chat: Send and receive messages with a LinkedIn connection
  • Attachments: Send a message with or without files (supported in Send a Message action)

Workflow Triggers

You can use LinkedIn events to automatically start workflows:

  • New Connection: Trigger when a new connection is made
  • New Message: Trigger when a new message is received

Workflow Actions

A wide range of LinkedIn actions are available to embed into your automation sequences:

Search and Retrieval

  • Search User: Find LinkedIn users by name and company
  • Search People: Advanced people search with multiple criteria
  • Search Company: Find a single company using name or keywords
  • Search Companies: Search for multiple companies using keywords
  • Retrieve User Profile: Get detailed user information (e.g., headline, location, experience)
  • Retrieve Company Profile: Access comprehensive company data (e.g., size, industry, employees)
  • List All Posts: View posts from a user or company with engagement metrics
  • Retrieve Last Post: Retrieve the most recent post from a user or company

Connection Management

  • Send Invitation: Send connection requests with optional messages (Premium accounts only)
  • Cancel Invitation: Revoke pending connection requests
  • List Pending Sent Invitations: View all outstanding invitations

Messaging and Engagement

  • Start A Chat: Start a conversation with a connection (or send InMail with Premium)
  • Retrieve A Chat ID: Look up the chat ID for a connection
  • Send A Message: Send a message to a connection with or without an attachment
  • List All Messages: Retrieve all messages with a connection
  • Comment On A Post: Add a comment to a post
  • React To A Post: Add a reaction to a post

Account Management

  • Retrieve InMail Credit Balance: Check remaining InMail credits (Premium, Recruiter, Sales Navigator)

Terms of Use

By using LinkedIn for Workflows, you agree to:

  • Comply with LinkedIn’s Terms of Service and Professional Community Policies
  • Use automation responsibly to maintain account health
  • Ensure outreach content is professional and non-spammy
  • Respect privacy regulations and LinkedIn’s data policies

The app is designed to facilitate automation within acceptable use guidelines, not to bypass them.

Best Practices

  • Space out actions across working hours to mimic real user behavior
  • Personalize connection requests and messages
  • Start conservatively with new accounts and scale gradually
  • Monitor invitation acceptance and message response rates
  • Regularly review LinkedIn’s platform rules and limits