Workflow Action - React to a Post
Engage with LinkedIn content at scale by automating reactions from your personal or company account.
We’ve introduced a new workflow action, React to a Post, which allows you to add reactions to LinkedIn content directly through your workflows. This action complements Retrieve Last Post and Comment on a Post, giving you multiple ways to automate authentic engagement.
How it works today:
- Provide a Post ID or use the ID retrieved from the Retrieve Last Post action.
- Select from available reactions: Like, Celebrate, Support, Love, Insightful, or Funny.
- React using your personal LinkedIn account or, with the right permissions, on behalf of a company page.
Why this matters:
- Boost visibility by engaging with prospects’ or companies’ content consistently
- Showcase company presence by reacting as your business page
- Strengthen relationships with quick, meaningful engagement signals
- Automate post engagement as part of wider outreach and nurturing workflows