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Workflow Actions

Search Company

Search and identify a company on LinkedIn using keywords to retrieve their ID and enrich your CRM with company data.

Action Overview

The Search Company action enables you to find specific companies on LinkedIn using keywords or company names. It returns company identifiers and profile basics that can be used to enrich CRM records or as inputs for other LinkedIn actions such as Retrieve Company Profile.

Use Cases

  • Data Verification – Confirm company details to ensure accurate CRM records.
  • Lead Research – Gather company insights before sales outreach.
  • Account Enrichment – Populate company records with LinkedIn data.
  • Market Analysis – Research potential clients, competitors, or industry players.

Inputs and Required Data

Search Keywords (required) – Keywords or company name to search for LinkedIn companies.
Example: Acme Corporation, Tech Solutions, Cloud Software

Limit (optional) – Set the maximum number of companies returned. Default is 10, maximum is 50.

Account Type (required) – Your LinkedIn account type. Choose Classic or Sales Navigator (only select Sales Navigator if you have that subscription).

Response

The Search Company action returns the following fields:

  • Provider ID – Unique LinkedIn identifier for the company
  • Company Name – The official company name as listed on LinkedIn
  • Profile URL – Direct link to the company’s LinkedIn profile
  • Summary – Short description of the company
  • Industry – The company’s primary industry classification
  • Location – The company’s listed headquarters or main location
  • Logo – URL to the company’s LinkedIn profile image
  • Followers Count – Number of LinkedIn users following the company

(Tip: Use the Provider ID with the Retrieve Company Profile action to access extended details such as foundation date, employee count, and activities.)

Obtaining Inputs

Inputs are typically gathered dynamically from CRM fields (e.g., {{contact.company_name}}). Always try to pass the exact company name for best accuracy.

Workflow Integration

  1. Trigger the Action – Add Search Company when you need to verify or enrich company data.
  2. Map Input Fields – Pass the company name or relevant keywords.
  3. Process Results – Store returned Provider ID and core fields in your CRM, or trigger follow-up actions such as Retrieve Company Profile.
  • Retrieve Company Profile – Fetch extended company details using the Provider ID.
  • Search People – Identify employees working at the matched company.
  • List All Posts – Monitor company activity and engagement.

Common Errors and Troubleshooting

No Results Found

  • Cause: Keywords did not match any company profiles.
  • Solution: Try alternative spellings, variations, or broader keywords.

Multiple Matches

  • Cause: Generic keywords returned several companies.
  • Solution: Use the exact company name or add industry/location filters to refine results.

Best Practices

  • Use specific company names rather than generic keywords.
  • Add industry or location terms to narrow results for common names.
  • Always store the Provider ID for future reference and enrichment.
  • Implement error handling when no matches are found.

Advanced Tips

  • Combine with Retrieve Company Profile to build complete company records.
  • Use returned data to validate and standardize company names in your CRM.

FAQs

How accurate are the search results?

A: Results are based on LinkedIn's current data and exact keyword matches. Using specific company names yields the most accurate results.

Q: Are there limits to how many searches I can perform?

A: Yes, LinkedIn enforces daily limits: 80 searches for free accounts and 150 for premium accounts.

Q: What happens if multiple companies match my search?

A: The action returns the most relevant match based on LinkedIn's algorithm. Use more specific keywords for precise matching.